5 Days of Events Produced by AlliedPRA New Orleans
The first development of its kind in the US– a Downtown Outlet Center featuring 75 premier retailers – Howard Hughes Corporation partnered with AlliedPRA New Orleans for 5 memorable days of events. The Memorial Day weekend of revelry kicked off in Spanish Plaza, located adjacent to the front entrance of the new shopping, dining, and entertainment destination, with an exciting Grand Opening press conference attended by a number of top officials and executives, including Lt. Governor Jay Dardenne; Deputy Mayor Cedric Grant;New Orleans Tourism Marketing Corporation (NOTMC) President & CEO, Mark Romig; and numerous executives from The Howard Hughes Corporation including the Chief Executive Officer, David Weinreb. Following brief remarks, The Outlet Collection at Riverwalk’s doors opened in grand style with five days of events celebrating the latest fashion trends, flavors of New Orleans and other fun-filled activities, concluding with a salute to the troops and a stunning fireworks display on Memorial Day.
Each day of the weekend had a theme, beginning with the Grand Reveal – produced by AlliedPRA and pictured above – followed by Fashion Day NOLA on Friday which featured live and still fashion shows and highlighted the clothing retailers; Taste of the Riverwalk on Saturday which featured the F+B tenants and was highlighted in true New Orleans fashion by a Crawfish Boil on Spanish Plaza; Family Fun Day on Sunday which was full of Family-friendly activities, starting with a VIP Breakfast in the CUBE for New Orleans Mom’s Blog, and concluding with Outdoor Movie Night on the river where thousands of guests took in Finding Nemo. Memorial Day Monday was A Salute to Veterans, featuring activations by the National World War II Museum, a performance by the Victory Belles USO style act and grand fireworks over the river to bring the weekend to a memorable conclusion. In all, over 75,000 guests experienced the activities of the weekend.
Here are two short video clips:
