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Why More Isn’t Always Better For Small Businesses

As originally seen on www.youngupstarts.com When we first started our corporate events business, we jumped at every new lead that came in the door, hungry for revenue and resume building opportunities. This was great in the short term, because we didn’t have anything else competing for our time. But time is a precious resource, and …

Is the Incentive Travel Industry Ready to #SayNotoSpec?

Zak Mroueh is the Founder of Zulu Alpha Kilo, a creative agency based in Toronto. Several years ago, he got fed up with doing spec work for clients – in the agency world this is creating entire ad campaigns to use in a pitch situation when trying to win a client. As you can imagine, …